{"id":7555,"date":"2013-12-28T07:11:52","date_gmt":"2013-12-28T07:11:52","guid":{"rendered":"http:\/\/demo.pixflow.net\/promotion\/?p=237"},"modified":"2013-12-28T07:11:52","modified_gmt":"2013-12-28T07:11:52","slug":"short-comic-movie","status":"publish","type":"post","link":"https:\/\/www.foodoneclick.com\/?p=7555","title":{"rendered":"A SHORT FILM BY BEN BRIEND"},"content":{"rendered":"<p style=\"color: #3e3b35\"><span style=\"color: #333333\">I typically dislike it when creatives use the negative to sell a product, as often times the ideas aren\u2019t as sophisticated and rely on immature or brash imagery and tone to share a message. It can be funny, sure, but also can leave a neutral or sour taste about the brand. The Mayhem character is not a new one to the advertising world; bad guys who are stopped by the advertised product have definitely been successful in the past. It just seems that a great example of such a technique hasn\u2019t appeared in a while.<\/span><\/p>\n<p style=\"color: #3e3b35\"><span style=\"color: #333333\">What I find especially successful about this campaign is a combination of well thought-out factors. One, the casting couldn\u2019t have been more spot on. Dean Winters\u2014from shows like Oz and 30 Rock\u2014really epitomizes the Mayhem persona. He wears a suit but looks like he just got out of a bar fight. He\u2019s calm and straightforward about the destruction he causes and that matter-of-factness really hits home\u2014especially when Winters literally hits homes. Or cars. Or motorcycles.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I typically dislike it when creatives use the negative  [&#8230;]\n","protected":false},"author":1,"featured_media":519,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7555","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-uncategorized","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/www.foodoneclick.com\/index.php?rest_route=\/wp\/v2\/posts\/7555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.foodoneclick.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.foodoneclick.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.foodoneclick.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.foodoneclick.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7555"}],"version-history":[{"count":0,"href":"https:\/\/www.foodoneclick.com\/index.php?rest_route=\/wp\/v2\/posts\/7555\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.foodoneclick.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.foodoneclick.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.foodoneclick.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}